Marketing that moves what matters

Do Marketing Right is a consulting and training practice that helps businesses grow with purpose, powered by strategic clarity, modern technology, and a practical understanding of customer behaviour.

At our core, we believe in bridging the gap between big-picture strategy and real-world execution. Founded by Samuel Yau – a seasoned strategist with leadership experience at Procter & Gamble and private equity-backed firms – we bring both credibility and agility to every engagement. Our model blends consulting, executional support, and capability building into a single, outcome-driven partnership.

We work with organisations across education, retail, consumer goods, finance, NGOs, and technology. Whether it’s designing go-to-market strategies, realigning brand positioning, setting up CRM systems, or facilitating AI adoption — we bring a unique mix of strategic rigour and executional fluency. Our decentralised team of experts in brand, digital, creative, data, and IT allows us to scale quickly and deliver across industries.

Sam and his team came into the organization at a time of great challenge and transition. Over the last year, they have help built the foundation of a new Marketing Department. From resetting our strategy for branding, digital marketing, to developing the new CRM, to focusing all our efforts around the sales funnel and many other things, Sam and team have helped start the rebuilding of our marketing and sales function

CEO, Education Group

A brightly lit advertisement for a beverage brand featuring a bottle of mango apricot flavor is prominently displayed against a colorful fruit background. This advertisement is situated in a dimly lit urban environment, likely a train station, with visible stairways leading downwards and some faint signage.
A brightly lit advertisement for a beverage brand featuring a bottle of mango apricot flavor is prominently displayed against a colorful fruit background. This advertisement is situated in a dimly lit urban environment, likely a train station, with visible stairways leading downwards and some faint signage.

★★★★★